As a representative for Global Chamber San Diego, KSW Consulting has had the privilege of coming into contact with some of the most innovative companies and promising opportunities in global business. One of these is the GetGlobal conference (to which GCSD is a strategic partner) that is designed to fuel international growth across sectors. In its second year, GetGlobal is expecting to attract almost 2,000 business professionals and executives from around the world who will meet at LA Live in Los Angeles, CA from October 25-26. Topics to be covered this year include Managing IP Across Borders, Global Communications Strategy, Strategic Market Expansion, and Doing Good While Going Global. This year’s top speakers include Andy Kaplan, President of Worldwide Networks, Sony Pictures Television; Blake Irving, CEO, GoDaddy.com; Rajiv Kumar, Indian Central Bank; Rebecca Alexander, Founder and President, Socialyte Collective, among many others.
Find out more and register for this premiere global conference bringing together people across industries and sectors. We look forward to seeing you there!
A few years ago, KSW Consulting began to engage with clients who are in the social entrepreneurship space. A combination of global venture capital activity, technology and innovation, increasing population and socioeconomic challenges has fueled this emerging industry.
The definition of social entrepreneurship varies depending on whom you ask. We found that The Schwab Foundation for Social Entrepreneurship has the most comprehensive definition and guidelines for this type of work. They explain:
Social entrepreneurs drive social innovation and transformation in various fields including education, health, environment and enterprise development. They pursue poverty alleviation goals with entrepreneurial zeal, business methods and the courage to innovate and overcome traditional practices. A social entrepreneur, similar to a business entrepreneur, builds strong and sustainable organizations, which are either set up as not-for-profits or companies.
A social entrepreneur is a leader or pragmatic visionary who:
•Achieves large scale, systemic and sustainable social change through a new invention, a different approach, a more rigorous application of known technologies or strategies, or a combination of these.
•Focuses first and foremost on the social and/or ecological value creation and tries to optimize the financial value creation.
•Innovates by finding a new product, a new service, or a new approach to a social problem.
•Continuously refines and adapts approach in response to feedback.
Combines the characteristics represented by Richard Branson and Mother Teresa.
We’ve worked with two great companies that are mirroring this definition in real terms and making strides in social entrepreneurship around the world: Y-Center, a digital and in-person learning program for creative problem-solving and entrepreneurial thinking in Mozambique and India, and VACID Africa, an ICT-based social enterprise that services agricultural development in Kenya. Both companies are leading the way in connecting government, education, technology and entrepreneurship in creative ways to alleviate AND enhance social conditions.
It takes a vision, passion and fearlessness to embark on a social entrepreneur’s journey. Funding and the ability to translate the mission to measurable results and ROI are often a challenge. Corporate and community partnerships are key. When you’re able to do this well – as the University of San Diego has been able to with their Social Innovation Challenge – the rewards are amazing, financially and otherwise.
We’re proud to have been part of our clients’ journeys and we look forward to supporting future initiatives with exceptional marketing and partnership strategy!
From Cultural Factors in Web Design by Creative Bloq, 2013
A still relevant article from a great site.
Over the past three years, we’ve been captivated by media queries. Our focus on responsive design has been incredibly successful, especially when you look at statistics saying the majority of web users demand mobile ready sites. I believe that something is still missing. By looking so exclusively at technology and code, we have largely ignored cultural differences and the global mindset necessary in our connected world. We need to start using cultural queries in our designs as a way to adapt content for different groups of people. Read More...
Marketing and communications strategy typically requires a very focused, targeted approach, and for good reason. It's cost-effective, measurable, scaleable, and helps channel the creative sensibilities. For that reason, most marcomm and ad companies follow a general, agreed-upon script with particular variants in terms of industry focus, target audience, and creative delivery. But, when you think of the most iconic and everlasting campaigns, the script is very likely thrown out the window.
We think of Just Do It, Where's the Beef?, Rolex, Mac, iPOD Nano and iPhone ads, among a few others. For anything earlier than 1970, just watch the Mad Men series to get a better idea of brands that made their mark. These were excellent campaigns -- they transcended gender, age, socioeconomics, culture and borders. What did their success come down to? In some cases, it was a catchy phrase, a funny, crazy concept, a relevant (or completely irrelevant) story, or a simple extension of a great, unique product. Ultimately, they all connected to the spectrum of human emotions -- a sense of thrill, excitement, anxiety, happiness, irritation, exhiliration, adventure, love, youth. Even a 50 years from now, some college course on the next iteration of advertising will be referring to the Nike or Mac campaigns. And, likely these ads extended their companies' longevity.
Unleashing the genie in the bottle often it has NOTHING to do with the almighty mantra of marcomm and advertising: demographics. Yes, it's important, because you need to know who you want to be talking to. But, it really starts with a great concept, content, and creative. This is what pushes all that other stuff over the edge. So, it truly is Don Draper's world, no matter what the Pete Campbell's might say. You can take all the delivery methods you want -- whether it's billboards or Twitter -- but it's not going to do a damn thing unless you have something really relevant, interesting and impactful to say. Then, let that genie soar.
It's not enough to talk about being global, even though we all do it. What does it really mean? That you work in many countries, speak multiple languages, travel the world, or that your company has offices in multiple regions? All of this is important, but it's process - important process, no doubt.
In the time that KSW Consulting has provided communications and cultural strategy services, it's been amazing to see how much importance companies large and small place on their regional and national cultures. We think of the multinational corporation as transcending local and regional customs -- this was true 20 years ago. An interesting phenomenon is happening now -- the global is becoming local again. MNC's, while expanding their global operations, are in fact hiring more locally for their in-country offices. Local language training is a must. Business operations and strategy are stratified by region. So, now, what does it mean to be global?
We think it means providing an insightful understanding of how business gets done in a particular part of the world, but keeping the international market in mind. It also means delivering ideas and executing programs that are culture specific but still delivering impactful results across borders. At the end of the day, being global means having the ability to connect with people, places, ideas, and help companies of all sizes internationalize their approach to reaching their business objectives. The global market is interconnected, active, receptive, evolving and profitable. And, this is just the beginning...