Making the Most of Marketing Automation
With marketing increasingly becoming AI-driven, well beyond CRM systems and email platforms, our team has been intrigued by all the automation resources currently available to marketers around the world. They are especially useful for companies getting ready to export and that have mapped out a solid global branding and marketing strategy. While many resources targeting small businesses are free or offer a free trial period, these five came to our attention in supporting growth-oriented companies:
Bynder: SaaS-based digital asset management platform making it easy for brand and creative teams to provide the right on-brand assets across their enterprise. According to Bynder, “creative automation is all about leveraging technology to more efficiently scale content production with the goal of delivering assets quickly and in high-volume.” The benefits are obvious — less time focused on repetitive tasks (like email campaigns) and more time actually being creative.
Crayon: Real time competitive intelligence and analysis platform for marketers.
HubSpot: The go-to marketing CRM platform that offers tons of free guides, how-to’s and data-driven resources.
Hootsuite: The social media aggregator and platform that allows you to build your brand and manage your channels effectively
WordAi: The writing and rewriting platform that allows you to amplify content quickly.
Our team has focused on the strategic and creative side of global branding and positioning, helping companies align their mission and markets while they automate. If you’re mapping out the foundations of your global marketing strategy, we want to connect with you! Check out The StartUp Suite as a first step or contact us to see how we can help you.