Marketing the More Competitive, Accessible World of Real Estate Investment

Over the last year, KSW has been engaged in the commercial real estate investment industry, helping our client to articulate and extend their brand, messaging and new crowdfunding platform. Having worked with SDEB-5 Regional Center, San Diego C-PACE and now CalTier Realty, LLC, a new real estate-fintech company that is going global, we speak a new language! And, it’s a highly competitive one.

As we know, the commercial real estate industry has fixed-price, tangible commodities that both drive and are driven by micro and macro economics, are heavily regulated, and are typically geared towards high net-worth individuals and institutions. But, that is now changing in interesting and more accessible ways — in the form of crowdfunding platforms. These typically allow for participation from the general public and younger audiences, have lower-cost entry points and a more hands-off approach to real estate investing. CalTier has also recently launched its own crowdfunding Reg A+ fund and platform focused on the Multi-Family real estate segment that we had the pleasure of helping to launch and promote through digital content creation, events and PR.

While the crowdfunding model, in particular, is still in early stages, it is now reaching broader, more general audiences. This means the need to better position and differentiate companies clearly and transparently, and to extend messages to non-traditional and international audiences. It’s also interesting to note that most of those who have an interest in this type of investing are often times ready to put a larger stake in the ground around bigger investment opportunities. Leveraging those are critical to longer-term success and wealth generation for both the investor and the company.

We are excited to have been part of the marketing effort at CalTier and look forward to seeing how the real estate crowdfunding model continues to evolve.