Internationalizing global business.

It's not enough to talk about being global, even though we all do it.  What does it really mean?  That you work in many countries, speak multiple languages, travel the world, or that your company has offices in multiple regions?   All of this is important, but it's process - important process, no doubt.  

In the time that KSW Consulting has provided communications and cultural strategy services, it's been amazing to see how much importance companies large and small place on their regional and national cultures.  We think of the multinational corporation as transcending local and regional customs  -- this was true 20 years ago.  An interesting phenomenon is happening now -- the global is becoming local again.  MNC's, while expanding their global operations, are in fact hiring more locally for their in-country offices.  Local language training is a must.  Business operations and strategy are stratified by region.  So, now, what does it mean to be global?

We think it means providing an insightful understanding of how business gets done in a particular part of the world, but keeping the international market in mind.  It also means delivering ideas and executing programs that are culture specific but still delivering impactful results across borders. At the end of the day, being global means having the ability to connect with people, places, ideas, and help companies of all sizes internationalize their approach to reaching their business objectives.  The global market is interconnected, active, receptive, evolving and profitable.  And, this is just the beginning...