"Culture Eats Strategy for Breakfast"

From Cultural Factors in Web Design by Creative Bloq, 2013

A still relevant article from a great site.

Over the past three years, we’ve been captivated by media queries. Our focus on responsive design has been incredibly successful, especially when you look at statistics saying the majority of web users demand mobile ready sites. I believe that something is still missing. By looking so exclusively at technology and code, we have largely ignored cultural differences and the global mindset necessary in our connected world. We need to start using cultural queries in our designs as a way to adapt content for different groups of people.  Read More...